Case Study 2 – How We Helped Our Client Achieve 2000% More Website Hits
Our client is a developer of a Visa Finder tool that helps international students find the right Visa. They were looking for strategies and techniques to increase their reach, so that more students would know of the tool and use it. The aim of their campaign was to drive visitors to the tool’s dedicated webpage over a period of three weeks.
PROCESS
Not An Agency designed a marketing campaign strategy that included the following attributes
Keyword research, so that the site could be optimised for the right keywords
Content creation, including a SlideShare package, an animated video, and other animated banner ads that served as advertisements
Social platform set up – Youtube, LinkedIn, SlideShare
Google Analytics and Adwords campaigns for targeted keywords
Campaign management and reporting
RESULT
Website traffic went up by 1051% in the Week 1, 2011% in Week 2, and 592% in Week 3.
