Facebook is an excellent platform to create and promote brand awareness and loyalty. Our client wanted exactly that, and also to increase the number of followers on their Facebook page.Not An Agency designed a creative campaign strategy that not only gave tactical advice but also developed the capabilities of the client’s team for ongoing success.
PROCESS
Workshops for audience persona development and for campaign strategies
Playbook for management, maintenance and monitoring of the Facebook platform
Workshops on social media guidelines and policy
RESULT
Deeper audience analysis and insight
A new cost-effective and efficient communication channel between the business and its customers
Skilled in-house team capable of implementing successful social media campaigns in the future
