Case Study 7 – Clever Content Marketing
With clever content marketing, it is possible to build a sales adviser pipeline without having to employ salespeople. The aim of one of our clients, a global brand, was to build its profile, adviser relationships and prospect database exclusively through content marketing, without a product or sales force.
Element0 provided a content marketing strategy that performed the following tasks:
Target audience selection and persona development
Full-fledged, unique, co-created content