Clever Content Marketing

Case Study 7 – Clever Content Marketing

With clever content marketing, it is possible to build a sales adviser pipeline without having to employ salespeople. The aim of one of our clients, a global brand, was to build its profile, adviser relationships and prospect database exclusively through content marketing, without a product or sales force.

Process

Element0 provided a content marketing strategy that performed the following tasks:

  Target audience selection and persona development
   Full-fledged, unique, co-created content
   Tactical recommendations

Result

Actionable insights on target audience persona drove tactical insights, and the brand was able to know its customers better.

The brand connected with a higher share of their target audience without a sales force.

Built a pipeline for future product launches.